We wrapped the cans in loud orange and white with the name stacked big, so a six-pack reads from across the supermarket.

We built the brand around a giant 12, put it on boxes and fold-out menus, and gave every pizza its own photo and a one-line story.

We drew a little crest, picked green, orange and purple, and turned it into stickers, bags, boxes and envelopes the team can mix and match.

We set the lineup in huge type, saved the whole programme on the phone so it opens offline, and let fans build their own day in two taps.

We built one family of chunky patterns in three colours, so each product looks different but the whole shelf clearly belongs to the same shop.

We filled their empty boards with bold type posters about the boards themselves, so every free space became an ad for free space.

We made a set of A2 posters in loud reds and pinks with curling type, printed on everything from thick card to crinkly plastic.

We designed boxes that stack like building blocks, in orange, mint and lilac, with the street name printed big on every side.

We built a simple cover system: a big LUME, one quiet photo and a thin rule, so every book looks like part of the same shelf.